Digital Transformation of skin by Jada Ross
Skin by Jada Ross, an e-commerce brand specializing in skincare products, collaborated with SMM Trigger to enhance its digital marketing strategy. Over the past year, the focus was on leveraging organic social media marketing to drive traffic, improving the website user interface and user experience (UI/UX), optimizing search engine optimization (SEO), and enriching the site with engaging blog content.
Goals
- Increase Organic Traffic: Enhance visibility and attract more visitors without paid advertising.
- Improve Website UI/UX: Modernize the design to improve navigation and user engagement.
- Boost SEO Performance: Optimize the website to rank better in search engine results.
- Content Enrichment: Engage users with high-quality, informative blog posts to boost retention and conversion rates.
Strategies and Implementations:
Organic Social Media Marketing
- Content Strategy: Daily posts on platforms like Facebook, Instagram, Pinterest, YouTube and TikTok, using high-quality images and videos to engage users.
- Engagement Tactics: Focused on building a community by engaging with followers through comments, direct messages, and targeted content.
- Growth Techniques: Implemented strategies to increase followers organically by targeting competitors’ followers and using optimized hashtags.
UI/UX Redesign:
- Before and After: The redesign focused on simplifying the navigation bar, introducing an engaging home page, restructuring the product section, and integrating dynamic elements like blogs and reviews.
- Tools Used: Modern web design principles were applied using responsive frameworks to ensure a seamless device experience.
SEO Optimization:
- Techniques: On-page SEO optimizations, including keyword integration, meta tags, and image alt text. Improvements in site speed and mobile responsiveness were also prioritized to meet Google’s SEO standards.
- Guest Posts and Link Building: Expanded brand reach and improved domain authority through strategic guest blogging and robust link-building efforts.
- Impact: These changes improved the site’s visibility on search engines and enhanced user interaction metrics.
Content Development:
- Blog Integration: Blogs related to skincare tips, product usage, and industry trends were introduced to provide value to visitors, which also aided in improving SEO rankings.
Results
SEO and Traffic (Google Search Console)
- Total Clicks: Increased to 8.4K
- Total Impressions: Reached 1.2M
- Click-Through Rate (CTR): 0.38%
- Average Position: Improved to 61.8
Sales Data (Shopify)
- Total Sales: Reached $621,971.20, a 23% increase from the previous year.
- Analysis: The improved website interface and optimized content strategy contributed significantly to higher sales figures.
Web Performance Metrics (GTmetrix)
- Performance Score: 94%
- Structure Score: 98%
- Largest Contentful Paint (LCP): 659 ms
- Total Blocking Time (TBT): 109 ms
- Cumulative Layout Shift (CLS): 0.01
Despite high performance and structure scores, the site received a GTmetrix grade of D, suggesting that areas still need improvement and must be captured by the primary metrics.
Conclusion
The partnership between Skin by Jada Ross and SMM Trigger resulted in substantial growth in website traffic, improved search engine rankings, and increased sales. This case study illustrates the effectiveness of integrating organic social media strategies with comprehensive SEO and UI/UX enhancements in driving digital success for e-commerce platforms. Future strategy will address the gaps identified in the GTmetrix report and refine SEO and content strategies to maintain upward growth trends.